The BLOG! - MD WV HOMEBUYER
What are some tips or suggestion when staging an investment to help maximize the marketing?
Some people can look at a property and see all the potential that it holds. A bad patch on the wall is actually the perfect place for a gorgeous antique mirror. An empty medium sized room is just the beginnings of a family room with pops of blue and silver decor. An overgrown front walk way is an inviting garden of newly mulched gardenias and lamb’s ears welcoming all future guests.
Not everyone can mentally do this though. Not even my creative assistant possess the ability to see beauty in the rubble of a house. When she sees a small, plain white room with windows, thats exactly what she sees. She can’t take a room and redecorate it in her mind. This is why she relies heavily on the way the house is staged when she is marketing these properties. If I show her a beautifully staged room, then she will market this beautifully staged room with the thought process that it has all the beauty and potential that any homebuyer would want and need.
This is why we have to help others imagine the potential of the houses we are listing and selling. And even though not every seller has a decorators touch, there are a few simple and cheap steps to consider when preparing to list or show your investment properties, easy enough for anyone to do.
Detach yourself from the property
Add A Focal Point
Market your Neighborhood
This is the most important thing to do. If you only have the time or energy to do one thing on this list, pick this task! It will make a huge difference in the way your home is viewed by others.
Make the Room Feel Bigger
We are always looking for new ways to spice up our listings and investment properties.